For logo and brand design, choose 99designs if you want managed contests; pick Fiverr if you prefer direct hiring at flexible prices.
99designs
Fiverr
Budget Route
- Book an entry‑level seller with a simple brief.
- Pick 1 concept and 1 set of tweaks.
- Accept small order fee in totals.
Fiverr — Starter gig
Balanced Brand Route
- Run a Bronze/Silver logo contest.
- Shortlist 2–3 designers in finals.
- Sign DTA, export a clean logo kit.
99designs — Bronze/Silver
Premium Route
- Invite top‑tier designers.
- Pick Gold/Platinum for curated entries.
- Add a style guide as an add‑on.
99designs — Gold/Platinum
Design marketplaces shape how your logo, brand kit, and landing visuals come together. One path rallies dozens of concepts through a time‑boxed contest; the other connects you to a single creative you can brief and book in minutes. Here’s the fast verdict, the real costs, and the trade‑offs that steer a buyer toward the right path.
In A Nutshell
Pick 99designs when you want many directions on one brief and a tidy handover with a signed rights transfer. Choose Fiverr when you want the lowest entry price, fast 1‑to‑1 iteration, and an easy way to rebook the same person for ongoing tasks. Both can produce a great logo; the buying motions are very different.
Side‑By‑Side Specs
99designs — What We Like / What We Don’t Like
✅ What We Like
- Many concepts on one brief, often arriving within the first 48–72 hours.
- Structured timeline: launch, feedback rounds, finals, then a clean handover.
- Rights transfer is formalized with a signed agreement at winner selection.
- Package pricing is transparent; you know the ceiling before the contest starts.
⚠️ What We Don’t Like
- Higher floor price than direct hire, especially for brand packages.
- Requires time to give feedback and score entries across rounds.
- Refund isn’t available on guaranteed or final‑round contests.
Fiverr — What We Like / What We Don’t Like
✅ What We Like
- Lowest entry cost; you can test a concept for the price of lunch.
- One‑to‑one messaging and revisions make tweaks fast.
- Easy to rebook the same person for cards, ads, icons, and more.
- Pro and vetted profiles help narrow the field when quality matters.
⚠️ What We Don’t Like
- Service fees stack onto small orders; totals creep up on micro‑buys.
- Commercial rights can vary by gig; you must read the license text.
- Quality spread is wide; screening and sample checks take time.
99designs Or Fiverr: Which Fits Your Brief Better
Pricing & Packages
With 99designs, logo contests start at $299 in the U.S., and higher tiers raise the prize pool to attract stronger entries. Package prices include the platform’s cut; local sales tax is extra. You’ll see the out‑the‑door figure before launch, which helps teams lock a budget early.
On Fiverr, sellers set their own rates. Entry gigs can list at $5, while seasoned pros charge more. Keep the platform fee in your math: 5.5% on the order total, plus a $3.5 small‑order fee for purchases under $200. That fee pattern nudges buyers toward bundling tasks into fewer orders. See the service fees.
Help & Onboarding
99designs guides you through a structured brief. Launch, get a burst of concepts, move finalists into a timed round, then complete a signed handover. There’s a published 100% money‑back guarantee within 60 days with clear restrictions (no refunds once you enter finals or if the prize is guaranteed). Read the 60‑day guarantee.
Fiverr onboarding is immediate: pick a gig, confirm the scope, and pay. If an order goes sideways, there’s a Resolution Center to cancel and move funds back to your account balance, with an option to request a refund to your original payment method afterward.
Rights & Ownership
Winner selection on 99designs triggers a Design Transfer Agreement. Once signed and the prize is released, rights to the chosen design pass to you; unused concepts remain with their creators. This paper trail is handy for trademark filings.
Fiverr’s Terms say buyers get all rights to delivered custom work unless a gig says otherwise. Some categories offer separate commercial licenses, so always read the license box on the gig. Logo Maker templates are a different product and can be sold multiple times; that’s fine for low‑stakes projects but not for a mark you plan to trademark.
ℹ️ Good To Know: On Fiverr, the platform fee is applied per order. If you’re buying several small items, batch them into a single cart when you can; it trims duplicate fees on micro‑purchases.
Price, Value & Ownership
Here’s how total cost, safety nets, and rights handoffs differ when you’re buying in the U.S. market.
The gap that matters: 99designs bakes the platform cut into the package, so your main variable is time. Fiverr’s per‑order fees reward buyers who bundle work or choose higher‑value gigs instead of several tiny purchases.
Where Each One Wins
🏆 Lowest Entry Cost — Fiverr
🏆 Cleanest Rights Handoff — 99designs
🏆 Cheapest Repeat Tweaks — Fiverr
🏆 Best For Full Brand Kits — 99designs
Decision Guide
✅ Choose 99designs If…
- You want many creative directions on day one, not just one idea.
- You prefer formal paperwork at handover for trademark filings.
- You’re buying a flagship asset and want a polished path to finals.
✅ Choose Fiverr If…
- You need a small asset fast and want to keep spend at a minimum.
- You plan to rebook the same person for edits and spin‑offs.
- You’re comfortable reading license terms and scoping deliverables.
How To Run A Clean, Low‑Risk Brief
Keep your scope lean. One goal per order or contest round wins—“final logo + colors + one lockup” is clearer than seven deliverables at once. Add samples of logos you like and call out any no‑go styles. Ask for vector files (AI/EPS/SVG) and the exact color codes you’ll use in print and on web.
On rights, keep the paper trail tidy. On 99designs, wait to release the prize until your finals are in and the transfer is signed. On Fiverr, check the gig’s license box and keep all file exchanges inside the order; that keeps the chain of proof in one place.
If you need to pull the plug, each platform has a process. 99designs offers refunds on standard contests within 60 days unless you guaranteed the prize or entered finals. Fiverr lets you cancel through the Resolution Center, credits your balance, and offers a request‑back flow to your original payment method.
How We Built This Comparison
We compiled the pricing, fee, refund, and rights details from the platforms’ official pages and legal terms (U.S. context, USD pricing). For fees, see Fiverr’s Payment Terms. For refunds on contests, see 99designs’ 60‑day guarantee.
Real‑World Buying Scenarios
New Venture, No Brand Yet
Launch a 99designs contest at the Bronze or Silver tier to see many directions, then refine the best two in finals. The handover ensures clean rights, and you can add a style guide later through a 1‑to‑1 Project with the winner.
Smaller Task, Tight Deadline
Pick a Fiverr gig with 24‑ to 48‑hour delivery and a few included revisions. Bundle several micro‑assets into one order to avoid multiple small‑order fees. Keep the gig’s license text in your order notes.
Trademark‑Ready Logo
Favor a formal handoff. A 99designs winner signs a transfer; unused entries stay with their creators. If you go with Fiverr, make sure the gig grants commercial rights and the work is original—not a modified template from a logo generator.
Our Practical Pick
For flagship brand work, 99designs is the safer path for most buyers. The contest model delivers a wide spread of ideas without spinning up multiple separate orders, and the closing paperwork keeps your rights tidy for filings and future audits. If your budget is tight or you need quick one‑offs, Fiverr shines—especially once you’ve found a freelancer whose style hits your mark.
That’s the line: many directions and formal handoff versus single‑designer speed and the lowest entry price. Match the path to the moment. You’ll spend smarter and get a result you can use right away.
