For email aliases, choose Addy.io for the $1 plan and rules; pick SimpleLogin for unlimited domains, mailboxes, and Proton Pass.
Addy.io
SimpleLogin
Budget Route
- Get a custom domain for $12/yr.
- Use up to 5 recipients and 50 shared aliases.
- Light usage fits 100MB/month.
Addy.io Lite
Balanced Route
- Unlimited aliases and mailboxes.
- Unlimited custom domains with catch‑all.
- Proton Pass premium included.
SimpleLogin Premium
Power Route
- Manage many domains (up to 20).
- Regex auto‑creation; up to 200 sends/day.
- Unlimited bandwidth.
Addy.io Pro
Email aliasing keeps your real address out of reach while letting messages flow to the mailbox you already use. Addy.io and SimpleLogin tackle the same job with different trade‑offs. This guide gives you the fast verdict and the details that nudge a buyer one way or the other.
In A Nutshell
Addy.io shines when you want the lowest paid entry, rule‑based control, and a simple way to bring one personal domain without paying much. Its free tier also allows unlimited “standard” aliases under your username, which makes it easy to hand out unique addresses everywhere.
SimpleLogin is the pick when you hate limits. Premium removes caps on domains and mailboxes, keeps bandwidth open, and throws in Proton Pass premium. If you expect to grow beyond one or two domains or you plan to manage multiple inboxes, SimpleLogin feels easier over time.
Side‑By‑Side Specs
Both are open‑source, both offer apps and extensions, and both let you reply from an alias. The big split is pricing shape and how far you plan to go with custom domains and mailboxes.
Addy.io — What We Like / What We Don’t Like
✅ What We Like
- Lite plan hits just $1/month billed yearly and still grants one custom domain.
- Unlimited “standard” aliases under your username on the free tier.
- Rule engine (Lite 5; Pro 20) and regex creation for hands‑off alias management.
- GPG/OpenPGP option with subject‑line protection for forwarded mail.
- Extra usernames (Lite 5; Pro 20) to split work, shopping, and personal flows.
- REST API for managing aliases, recipients, domains, and usernames.
⚠️ What We Don’t Like
- Bandwidth caps on Free (10MB/mo) and Lite (100MB/mo) can clip large attachments.
- Custom domains top out at 20 on Pro; fine for most, but not endless.
- Recipients are limited to 30 on Pro; high‑mailbox households may outgrow that.
- Shared‑domain aliases are capped on Lite; heavy shared‑domain users may need Pro.
SimpleLogin — What We Like / What We Don’t Like
✅ What We Like
- Unlimited custom domains on Premium, so you never hit a domain ceiling.
- Unlimited mailboxes on Premium; great when you route to several inboxes.
- Unlimited bandwidth across plans; large attachments aren’t a worry.
- Directories and subdomains make on‑the‑fly aliasing simple.
- Proton Pass premium is included with Premium for one bundled bill.
- Open‑source, self‑hostable, and backed by Proton’s infrastructure.
⚠️ What We Don’t Like
- Free plan caps at 10 aliases, so most buyers eventually upgrade.
- No mid‑tier at $1/month; you jump from Free to Premium.
- Power users who like rules may prefer a rule engine over directories.
- Some buyers won’t use the password manager bundle, which can blunt the value story.
ℹ️ Good To Know: Buying your own domain means you can switch alias providers later without changing the addresses you give to websites.
Addy.io Or SimpleLogin: Which Fits You Better
Automation & Flows
Both tools let you create aliases in seconds. The difference is how you automate growth. Addy.io offers a rule engine on paid tiers plus a regex option that can auto‑create aliases when messages arrive. That’s handy when you want any address matching a pattern to spring into life without clicking around.
SimpleLogin leans on directories and subdomains. A directory is a prefix you set once; anyname@directory.simplelogin.com can be generated on demand, which makes it easy to keep shopping or finance in their own lanes. If you like meaningful, human‑readable addresses that map to categories, directories feel natural.
Catch‑all is available on both when you bring a domain. That means anything@your‑domain can work on first use. If you plan to hand out one‑off addresses freely, that single toggle removes friction for both services.
Segmentation & Personalization
Addy.io lets you create extra usernames on paid plans. That’s a neat way to separate work and personal flows while still keeping the same account. You can keep aliases under different usernames to avoid patterns that might tie addresses together. It also makes filtering easier in the mailbox you forward to.
SimpleLogin accomplishes a similar split through directories and subdomains. Premium adds five subdomains and fifty directories per account, which gives you plenty of naming space. If you want address names that spell out the site or category, SimpleLogin’s model encourages that style.
Deliverability & Compliance
Under the hood, both are forwarders. They route mail to the real mailbox you choose and let you send back as the alias. For buyers who bring a domain, the DNS walkthroughs guide you through the required records so forwarding works as expected. The practical tip: keep your domain’s DNS tidy and watch for typo‑level mistakes during setup.
Integrations & APIs
Each platform exposes a REST API for alias and domain management. That enables scripting chores like bulk creation, nightly clean‑ups, or internal dashboards. If you prefer browser‑level workflows, both offer extensions for the major browsers and mobile apps for quick on‑the‑go toggles.
Developers who want to wire alias creation into signup flows or CI can do it with either option. Think: a script that creates a fresh alias for every new vendor and stores the address in a private note for the team.
Pricing & Seats
The price curve is where these tools split. Addy.io has a $1/month Lite tier billed yearly that already includes one custom domain, five recipients, and a 100MB monthly bandwidth allowance. Pro lands at $3/month billed yearly ($4 monthly) and raises the ceiling on recipients, custom domains, and bandwidth.
SimpleLogin’s Free tier covers 10 aliases and one mailbox with unlimited bandwidth. The Premium tier is $36/year or $4 monthly and removes the big limits: unlimited aliases, unlimited custom domains, unlimited mailboxes, catch‑all, five subdomains, fifty directories, and PGP. Premium also includes Proton Pass premium (vault sharing, built‑in 2FA codes, dark‑web scans).
If you want a low‑cost way to run a personal domain and don’t need more than five recipients, Addy.io Lite stretches dollars well. If your household or small office has several mailboxes or you plan to manage many domains, SimpleLogin Premium removes more ceilings.
Help & Onboarding
Both products offer clear guides for bringing your domain and enabling catch‑all. If you’re new to DNS changes, follow the step‑by‑step domain pages and let the dashboards confirm when records are live.
For domain setup specifics, see the SimpleLogin docs on adding a custom domain and Addy.io’s Help Centre page for domains and catch‑all. These walk you through the required records and common choices like whether to enable catch‑all on day one.
Data Model & Objects
The core objects are similar across both services:
- Alias — the address you hand out to websites. You can deactivate or delete it when it leaks or starts getting spam.
- Domain — your own domain adds flexibility and portability. With catch‑all, anything@your‑domain can become an alias at first contact.
- Recipient/Mailbox — the real inbox that receives forwarded messages. Addy.io tracks these as recipients; SimpleLogin calls them mailboxes.
- Directory/Subdomain/Usernames — different naming tools to keep categories separate and readable.
- Rules/Regex — Addy.io’s knobs to automate creation or handling; SimpleLogin uses directories and catch‑all to reach a similar outcome.
Reporting & Attribution
Both dashboards show practical counters for each alias, like recent activity and forwarding history. That’s enough to spot a noisy sender fast and retire a problem address with one click.
Team Roles & Permissions
Neither product is a full multi‑seat admin suite. The model is personal accounts with the option to forward to more than one mailbox. If you need many people to receive the same alias, SimpleLogin’s unlimited mailboxes (Premium) maps cleanly to that need; Addy.io Pro allows up to 30 recipients per account.
Price, Value & Ownership
Here’s the money and limits snapshot that usually decides it.
Price parity exists at the top tier. The swing points are the $1 Lite plan on Addy.io and the “no limits” feeling of SimpleLogin Premium, especially for domains and mailboxes.
Where Each One Wins
🏆 Unlimited Domains — SimpleLogin
🏆 Unlimited Mailboxes — SimpleLogin
🏆 Regex & Rules — Addy.io
🏆 Bundle Perks — SimpleLogin
Decision Guide
✅ Choose Addy.io If…
- You want the lowest paid entry with a custom domain.
- You like rule‑driven or regex creation to keep things tidy.
- Your life fits within up to five recipients on Lite or thirty on Pro.
- You prefer extra usernames to separate work, shopping, and personal flows.
✅ Choose SimpleLogin If…
- You plan to manage many domains or rotate them often.
- You route to several inboxes and want no mailbox caps.
- You like directories and subdomains for human‑readable naming.
- You’ll use the Proton Pass premium bundle for logins and 2FA codes.
Where Most Buyers Should Start
If you expect to outgrow a single domain or you already forward to multiple inboxes, start with SimpleLogin Premium. The unlimited model removes mental overhead, and the Proton Pass bundle replaces a separate password manager bill. You’ll be done with limits on day one.
If your needs are modest and you want extreme value, Addy.io Lite is a clever stop. It gives you one custom domain, five recipients, regex creation, and a lean $12 yearly bill. You can always move up to Pro later. Either way, owning your domain keeps you portable across services and avoids lock‑in.
